4D Branding : Perceptual, Emotional, Social and Cultural Branding
Year of publication: |
2018
|
---|---|
Authors: | Pogorzelski, Jacek |
Publisher: |
Bingley : Emerald Publishing Limited |
Subject: | Markenführung | Brand management | Emotionale Werbung | Emotional branding | Branchenentwicklung | Sector development |
Description of contents: |
Cultural Branding -- Other Literature -- Index
Table of Contents [gbv.de]
|
Extent: | 1 online resource (242 pages) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based on publisher supplied metadata and other sources. |
ISBN: | 978-1-78756-102-1 ; 978-1-78756-103-8 ; 978-1-78756-103-8 |
Source: | ECONIS - Online Catalogue of the ZBW |
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