Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
Year of publication: |
2018 ; First edition
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Authors: | Pogorzelski, Jacek |
Other Persons: | Łuczak, Joanna (translator) |
Publisher: |
United Kingdom : Emerald Publishing |
Subject: | Markenführung | Brand management | Emotionale Werbung | Emotional branding | Branchenentwicklung | Sector development |
Description of contents: | Table of Contents [gbv.de] |
Extent: | 1 Online-Ressource (ix, 229 Seiten) Illustrationen |
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Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-1-78756-102-1 ; 978-1-78756-103-8 |
Other identifiers: | 10.1108/9781787561021 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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