50 years of context effects : merging the behavioral and quantitative perspectives
Year of publication: |
2024
|
---|---|
Authors: | Evangelidis, Ioannis ; Bhatia, Sudeep ; Levav, Jonathan ; Simonson, Itamar |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 51.2024, 1, p. 19-28
|
Subject: | context effects | context dependence | consumer choice | multialternative models | preferential choice |
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