A bibliometric review and content analysis of research trends in sensory marketing
Year of publication: |
2024
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Authors: | Antunes, Inês Filipa Saraiva ; Veríssimo, José Manuel Cristóvão |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 11.2024, 1, Art.-No. 2338879, p. 1-23
|
Subject: | Sensory marketing | five senses | consumer behavior | bibliometric analysis | content analysis | Bibliometrie | Bibliometrics | Konsumentenverhalten | Consumer behaviour |
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Wörfel, Philipp, (2022)
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The effects of scent on consumer behaviour
Rimkute, Justina, (2016)
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Components of visual perception in marketing contexts : a conceptual framework and review
Sample, Kevin L., (2020)
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Digital marketing and social media: Why bother?
Tiago, Maria Teresa Pinheiro Melo Borges, (2014)
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From fans to buyers : antecedents of sponsor's products purchase intention
Silva, Alfredo, (2020)
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Veríssimo, José Manuel Cristóvão, (2016)
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