A brand of enlightenment
Year of publication: |
2003
|
---|---|
Authors: | Ind, Nicholas |
Published in: |
Beyond branding : [how the new values of transparency and integrity are changing the world of brands]. - London [u.a.] : Kogan Page, ISBN 0-7494-4115-1. - 2003, p. 1-20
|
Subject: | Markenartikel | Brand | Markenführung | Brand management | Aufklärung | Enlightenment | Markenimage | Brand image |
-
Um, Nam-hyun, (2013)
-
Chaifetz, Marshal, (2020)
-
An empirical research into IPL's brand doppelgänger using the brand concept mapping technique
Sood, Gaurav, (2024)
- More ...
-
Ind, Nicholas, (1997)
-
Sociopolitical activist brands
Schmidt, Holger Joerg, (2021)
-
Ind, Nicholas, (2009)
- More ...