A brand of enlightenment
Year of publication: |
2009
|
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Authors: | Ind, Nicholas |
Published in: |
Corporate brand and corporate reputation. - London [u.a.] : Routledge. - 2009, p. 298-314
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Subject: | Markenführung | Brand management | Öffentlichkeitsarbeit | Public relations | Firmenimage | Corporate reputation |
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