A brief history of the future of advertising: Visions and lessons from integrated marketing communications
Year of publication: |
1996
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---|---|
Authors: | Bearden, William O. ; Madden, Charles S. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 37.1996, 3, p. 135-138
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Publisher: |
Elsevier |
Saved in:
Online Resource
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