THE POOL IS DRYING UP
Year of publication: |
1998
|
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Authors: | Bearden, William O. ; Madden, Charles S. ; Uscátegui, Kelly |
Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 10.1998, 1, p. 27-33
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Saved in:
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