A Characterization of Retailer Response to Manufacturer Trade Deals
| Year of publication: |
1999
|
|---|---|
| Authors: | Tyagi, Rajeev K. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 36.1999, 4, p. 510-516
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