A Comparative Study between the Advertising Effectiveness of Tata Docomo & Vodafone Mobile Services
Year of publication: |
2011
|
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Authors: | Mann, Dr. Puja Waalia |
Publisher: |
[S.l.] : SSRN |
Subject: | Werbewirkung | Advertising effects | Mobilkommunikation | Mobile communications | Indien | India | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Vergleich | Comparison |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 7, 2010 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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