A comparative study of customer satisfaction between two Indian retail brands
Year of publication: |
2011
|
---|---|
Authors: | Roy, Rajib ; Bhattacharya, Amit Kumar ; Sengupta, Partha Pratim |
Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 12.2011, 2, p. 331-342
|
Subject: | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Einzelhandel | Retail trade | Vergleich | Comparison | Indien | India |
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