A comparative study on the strategic roles of service customer equity and innovation protection on firm performance
Arifin Angriawan, Ramendra Thakur and David Baker
| Year of publication: |
2023
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|---|---|
| Authors: | Angriawan, Arifin ; Thakur, Ramendra ; Baker, David S. |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 40.2023, 6, p. 1379-1408
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| Subject: | Firm performance | Resource-based view | Service customer equity | Service innovation | Service innovation protection | Innovation | Unternehmenserfolg | Dienstleistungssektor | Service industry | Ressourcenorientierter Ansatz | Innovationsmanagement | Innovation management | Dienstleistung | Services | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Kundenwert | Customer value |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-03-2022-0058 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014470380