A comparison of pricing strategies for digital goods
Peng Lei; Kristy Shi; Tahani Iqbal
| Year of publication: |
2012
|
|---|---|
| Authors: | Lei, Peng ; Shi, Kristy ; Iqbal, Tahani |
| Published in: |
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues. - Hershey, Pa. : Information Science Reference, ISBN 978-1-61350-147-4. - 2012, p. 12-24
|
| Subject: | Preismanagement | Pricing strategy | Digitale Güter | Digital goods | Digitale Musik | Digital music |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009411197