Going on a journey : a review of the customer journey literature
Yanika Tueanrat, Savvas Papagiannidis, Eleftherios Alamanos
| Year of publication: |
2021
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|---|---|
| Authors: | Tueanrat, Yanika ; Papagiannidis, Savvas ; Alamanos, Eleftherios |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 125.2021, p. 336-353
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| Subject: | Co-creation | Customer journey | Customer response | Service satisfaction, failure, and recovery | Kundenzufriedenheit | Customer satisfaction | Äthiopien | Ethiopia | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Beschwerdemanagement | Complaint management | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.12.028 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494106