A contextual perspective on consumers' perceived usefulness : the case of mobile online shopping
Year of publication: |
September 2017
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Authors: | Sohn, Stefanie |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 38.2017, p. 22-33
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Subject: | Mobile commerce | Mobile online shopping touchpoints | Perceived usefulness | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Mobile Business | Mobile business | Innovationsakzeptanz | Innovation adoption | Mobilkommunikation | Mobile communications |
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