A continuance model for optimized participation in virtual communities
Year of publication: |
2015
|
---|---|
Authors: | Mohana Shanmugam ; Yusmadi Yah Jusoh |
Published in: |
Handbook of research on integrating social media into strategic marketing. - Hershey, PA : Business Science Reference, An imprint of IGI Global, ISBN 978-1-4666-8353-2. - 2015, p. 187-206
|
Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Electronic Commerce | E-commerce | Verbrauchereinstellung | Consumer attitudes | Sozialpsychologie | Social psychology | Malaysia |
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