A cross-cultural study of the perceived benefits of a retailer loyalty scheme in Asia
| Year of publication: |
2010
|
|---|---|
| Authors: | Steyn, Peter ; Pitt, Leyland ; Strasheim, Arien ; Boshoff, Christo ; Abratt, Russell |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 17.2010, 5, p. 355-374
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