A cross-cultural study of the perceived benefits of a retailer loyalty scheme in Asia
Peter Steyn; Leyland Pitt; Arien Strasheim; Christo Boshoff; Russell Abratt
| Year of publication: |
2010
|
|---|---|
| Authors: | Steyn, Peter ; Pitt, Leyland F. ; Strasheim, Arien ; Boshoff, Christo ; Abratt, Russell |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 17.2010, 5, p. 355-373
|
| Subject: | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Asien | Asia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008654226