A cross-national effect of ethnocentrism on purchase intention
Year of publication: |
2015
|
---|---|
Authors: | Jiménez, Nadia ; San-Martín, Sonia |
Published in: |
Analyzing the cultural diversity of consumers in the global marketplace. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-8262-7. - 2015, p. 146-176
|
Subject: | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture |
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