A cross-national study of evolutionary origins of gender shopping styles : she gatherer, he hunter?
Charles Dennis, J. Joško Brakus, Gemma García Ferrer, Charles McIntyre, Eleftherios Alamanos, Tamira King
| Year of publication: |
2018
|
|---|---|
| Authors: | Dennis, Charles ; Brakus, J. Joško ; García Ferrer, Gemma ; McIntyre, Charles ; Alamanos, Eleftherios ; King, Tamira |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 26.2018, 4, p. 38-53
|
| Subject: | shopping styles | gender | evolutionary psychology | international market segmentation | Geschlecht | Gender | Evolutionsökonomik | Evolutionary economics | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X18805505 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011964222