A day at the university fair : "hot" brands, "house of brands" and promotional tactics in higher education
Rod Missaghian and Roger Pizarro Milian
| Year of publication: |
2019
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|---|---|
| Authors: | Missaghian, Rod ; Pizarro Milian, Roger |
| Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 29.2019, 2, p. 153-172
|
| Subject: | Branding | event marketing | qualitative methods | recruitment | Hochschule | Higher education institution | Markenführung | Brand management | Qualitative Methode | Qualitative method |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2018.1549183 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179307