Hearing muted voices : the crystallization approach to critical and reflexive child-centric consumer research
Kevina Cody
| Year of publication: |
2015
|
|---|---|
| Authors: | Cody, Kevina |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 16.2015, 3, p. 281-300
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| Subject: | Qualitative methods | Adolescence | Consumer culture | Crystallization | Children and brands | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Kinder | Children | Qualitative Methode | Qualitative method | Marktforschung | Market research | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/YC-10-2014-00482 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011443542