A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention
Year of publication: |
2020
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---|---|
Authors: | Simmonds, Lucy ; Bogomolova, Svetlana ; Kennedy, Rachel ; Nenycz‐Thiel, Magda ; Bellman, Steven |
Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 37.2020, 8 (23.04.), p. 1057-1067
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Publisher: |
Wiley |
Saved in:
Online Resource
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