A factorial analysis of the barriers to market orientation adoption among small and medium enterprises (SMEs) in a developing country
Year of publication: |
2013
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Authors: | Dubihlela, Job ; Dhurup, Manilall Roy |
Published in: |
International business and economics research journal. - Littleton, Colo., ISSN 1535-0754, ZDB-ID 2143670-8. - Vol. 12.2013, 11, p. 1331-1341
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Subject: | Market Orientation | SMEs | Exploratory Factor Analysis | South Africa | KMU | SME | Südafrika | Marketingmanagement | Marketing management |
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