A few more words for a few more cents : the roles of beneficiary and message frames during a door-to-door donation collection
Year of publication: |
2023
|
---|---|
Authors: | Beldad, Ardion D. ; Bax, Ismay L. ; van Hoof, Joris |
Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 35.2023, 4, p. 414-437
|
Subject: | donation behavior | donation beneficiary | Door-to-door collection technique | message valence |
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