A firm's image following alleged wrongdoing : effects of the firm's prior reputation and response to the allegation
Wayne H. Decker
| Year of publication: |
2012
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|---|---|
| Authors: | Decker, Wayne H. |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 15.2012, 1, p. 20-34
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| Subject: | Reputation | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009571229