The service encounter in a multi‐national context
Year of publication: |
2007
|
---|---|
Authors: | Keillor, Bruce D. ; Lewison, Dale ; Tomas M. Hult, G. ; Hauser, William |
Other Persons: | Java, Raj G. (ed.) |
Published in: |
Journal of Services Marketing. - Emerald Group Publishing Limited, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 21.2007, 6, p. 451-461
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | International business | Services marketing | Business strategy |
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