A Goal-Directed Interactionist Perspective of Counterfeit Consumption : The Role of Perceived Detection Probability
| Year of publication: |
2020
|
|---|---|
| Authors: | Wu, Gavin |
| Other Persons: | Bagozzi, Richard P. (contributor) ; Anaza, Nwamaka (contributor) ; Yang, Zhiyong (contributor) |
| Publisher: |
[2020]: [S.l.] : SSRN |
| Subject: | Konsumentenverhalten | Consumer behaviour | Produktpiraterie | Product counterfeiting |
| Description of contents: |
Purpose: To provide a kee ...
Abstract [papers.ssrn.com]
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| Extent: | 1 Online-Ressource |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | In: European Journal of Marketing, 2019 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 17, 2019 erstellt Volltext nicht verfügbar |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012847709