A grounded theory of the corporate identity and corporate strategy dynamic
Year of publication: |
2013
|
---|---|
Authors: | He, Hong‐Wei ; Balmer, John M.T. |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 47.2013, 3/4, p. 401-430
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Building societies | Corporate identity | Corporate marketing | Corporate strategy | The corporate identity/strategy interface | Financial services | Grounded theory | Marketing |
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