A health fundraising experiment using the "foot-in-the-door" technique
Year of publication: |
July-September 2016
|
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Authors: | Comello, Maria Leonora G. ; Myrick, Jessica Gall ; Raphiou, April Little |
Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 33.2016, 3, p. 206-220
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Subject: | Compliance | foot-in-the-door | fundraising | persuasion | self-concept | Fundraising | Nonprofit-Organisation | Nonprofit organization | Gesundheit | Health |
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