Comparing effects of "My Anti-Drug" and "Above the influence" on campaign evaluations and Marijuana-related perceptions
Maria Leonora G. Comello
| Year of publication: |
2013
|
|---|---|
| Authors: | Comello, Maria Leonora G. |
| Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 30.2013, 1, p. 35-46
|
| Subject: | Drogenpolitik | Drug policy | Cannabis | Social Marketing | Social marketing | Werbewirkung | Advertising effects | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009745226