A historiacal reveiw and reconceptualization of commodity marketing
O. C. Ferrell, Linda Ferrell, and Jennifer Sawayda
| Year of publication: |
2014
|
|---|---|
| Authors: | Ferrell, Odies C. ; Ferrell, Linda ; Sawayda, Jennifer |
| Published in: |
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen. - Wiesbaden : Springer Gabler, ISBN 3-658-02924-2. - 2014, p. 431-447
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010356174