A human rights-based approach to the social good in social marketing
Natalia Szablewska, Krzysztof Kubacki
| Year of publication: |
2019
|
|---|---|
| Authors: | Szablewska, Natalia ; Kubacki, Krzysztof |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 155.2019, 3, p. 871-888
|
| Subject: | Social marketing | Social good | Human rights-based approach | Social issues | Right to health | Universal Declaration of Human Rights | Human rights principles |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10551-017-3520-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011998798