Rethinking market research in the digital world
Raymond R. Burke; Arvind Rangaswamy; Sunil Gupta
| Year of publication: |
2001
|
|---|---|
| Authors: | Burke, Raymond R. ; Rangaswamy, Arvind ; Gupta, Sunil |
| Published in: |
Digital marketing : global strategies from the world's leading experts. - New York : Wiley, ISBN 0-471-36122-4. - 2001, p. 226-255
|
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001599867