A longitudinal study of online non-relationship intentions
Year of publication: |
2011
|
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Authors: | Ha, Hong Youl ; Janda, Swinder |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 31.2011, 3/4, p. 343-354
|
Subject: | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Erfolgsfaktor | Success factor | Längsschnittanalyse | Longitudinal analysis |
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