A meta-analysis on the effects of just-below versus round prices
Year of publication: |
2024
|
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Authors: | Troll, Eve Sarah ; Frankenbach, Julius ; Friese, Malte ; Loschelder, David D. |
Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 34.2024, 2, p. 299-325
|
Subject: | just-below prices | meta-analysis | price endings | pricing | round prices | Meta-Analyse | Meta-analysis | Preismanagement | Pricing strategy | Preis | Price |
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