A meta-model of internal marketing
Year of publication: |
2000
|
---|---|
Authors: | Rafiq, Mohammed ; Ahmed, Pervaiz K. |
Published in: |
Internal marketing : directions for management. - London [u.a.] : Routledge, ISBN 0-415-21317-7. - 2000, p. 223-237
|
Subject: | Modellierung | Scientific modelling | Internationales Marketing | International marketing |
-
Navarro, Antonio, (2011)
-
Fostering international brand loyalty through committed and attached relationships
Tsai, Shu-pei, (2011)
-
Malhotra, Shavin, (2011)
- More ...
-
Internal marketing : the tools and concepts for customer-focused management
Ahmed, Pervaiz K., (2011)
-
The role of internal marketing in the implementation of marketing strategies
Ahmed, Pervaiz K., (1999)
-
Internal marketing : tools and concepts for customer-focused management
Ahmed, Pervaiz K., (2002)
- More ...