The role of internal marketing in the implementation of marketing strategies
Year of publication: |
1999
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Authors: | Ahmed, Pervaiz K. ; Rafiq, Mohammed |
Published in: |
Internes Marketing : Integration der Kunden- und Mitarbeiterorientierung ; Grundlagen - Implementierung - Praxisbeispiele. - Wiesbaden : Gabler, ISBN 3-409-23241-9. - 1999, p. 469-492
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Subject: | Marketingmanagement | Marketing management | Internationales Marketing | International marketing |
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