A METHOD FOR MODELLING CONSUMER PERCEPTIONS OF COUNTRY OF ORIGIN
Year of publication: |
1988
|
---|---|
Authors: | Hooley, Graham J. ; Shipley, David ; Krieger, Nathalie |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 5.1988, 3, p. 67-76
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer Attitudes | Product Image |
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