A methodological framework for comparative marketing study
Robert Bartels
| Year of publication: |
1968
|
|---|---|
| Authors: | Bartels, Robert D. W. |
| Published in: |
Comparative marketing systems : a cultural approach. - New York, NY : Appleton-Century-Crofts. - 1968, p. 3-9
|
| Type of publication: | Article |
|---|---|
| Notes: | aus: Toward scientific marketing. Chicago 1964 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001877250