The development of marketing thought
by Robert Bartels
| Year of publication: |
1962
|
|---|---|
| Authors: | Bartels, Robert D. W. |
| Publisher: |
Homewood, Ill. : Irwin |
| Subject: | Marktforschung | Ökonomische Ideengeschichte | History of economic thought | Marketingtheorie | Marketing theory |
| Extent: | XI, 284 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliography of marketing literature 1900-1962, S. 238-271 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000674766