A microlevel approach to understanding BoP marketplaces
Year of publication: |
2011
|
---|---|
Authors: | Viswanathan, Madhu |
Published in: |
Next generation business strategies for the base of the pyramid : new approaches for building mutual value. - Upper Saddle River, NJ : Pearson Education, ISBN 978-0-13-704789-5. - 2011, p. 129-164
|
Subject: | Unternehmer | Entrepreneurs | Markteintritt | Market entry | Entwicklungsländer | Developing countries |
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