Needs, needs everywhere, but not a BoP market to tap
Erik Simanis
| Year of publication: |
2011
|
|---|---|
| Authors: | Simanis, Erik |
| Published in: |
Next generation business strategies for the base of the pyramid : new approaches for building mutual value. - Upper Saddle River, NJ : Pearson Education, ISBN 978-0-13-704789-5. - 2011, p. 103-126
|
| Subject: | Unternehmer | Entrepreneurs | Geschäftsmodell | Business model | Markteintritt | Market entry | Entwicklungsländer | Developing countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Fallstudie ; Case study ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008840685