A model of cause-related marketing for "profit-driven" and "non-profit" organizations
Göran Svensson; Greg Wood
| Year of publication: |
2011
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|---|---|
| Authors: | Svensson, Göran ; Wood, Greg |
| Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bingley : Emerald Group Publishing Limited, ISSN 0955-534X, ZDB-ID 1049254-9. - Vol. 23.2011, 2, p. 203-214
|
| Subject: | Cause-Related Marketing | Cause-related marketing | Unternehmenskooperation | Inter-firm cooperation | Nonprofit-Organisation | Nonprofit organization |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009125145