Evaluating loyalty constructs among hotel reward program members using eWOM
Year of publication: |
2015
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Authors: | Berezan, Orie ; Raab, Carola ; Tanford, Sarah ; Kim, Yen-Soon |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 39.2015, 2, p. 198-224
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Subject: | loyalty | reward programs | electronic word-of-mouth | eWOM | communication | commitment | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Kundenbindungsprogramm | Loyalty program | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
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