The influence of reward program membership and commitment on hotel loyalty
Year of publication: |
2011
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Authors: | Tanford, Sarah ; Raab, Carola ; Kim, Yen-soon |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 35.2011, 3, p. 279-307
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Subject: | Hotellerie | Hotel industry | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Wechselverhalten | Switching behaviour | Konsumentenverhalten | Consumer behaviour | USA | United States |
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