The relationship between market characteristics and promotional price elasticities
Year of publication: |
1989
|
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Authors: | Bolton, Ruth N. |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 8.1989, 2, p. 153-169
|
Subject: | Konsumtheorie | Consumption theory | Preiselastizität | Price elasticity | Markenartikel | Brand | Theorie | Theory |
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