A Model of Livestream Selling with Online Influencers
Year of publication: |
[2021]
|
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Authors: | Hou, Jing ; Shen, Houcai ; Xu, Fasheng |
Publisher: |
[S.l.] : SSRN |
Subject: | Online-Marketing | Internet marketing | Verkauf | Selling | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
Extent: | 1 Online-Ressource (65 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 26, 2021 erstellt |
Other identifiers: | 10.2139/ssrn.3896924 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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