A model to enhance the perceived trustworthiness of small and medium enterprises selling natural essential oils through e-marketplaces
Nozibele Gcora, Pardon Blessings Maoneke and Naomi Isabirye
| Year of publication: |
2019
|
|---|---|
| Authors: | Gcora, Nozibele ; Maoneke, Pardon Blessings ; Isabirye, Naomi |
| Published in: |
New insights on trust in business-to-business relationships : a multi-perspective approach. - Bingley : Emerald Publishing, ISBN 978-1-83867-063-4. - 2019, p. 37-52
|
| Subject: | Agriculture | trust | e-marketplaces | SMEs | e-commerce | uncertainty reduction theory (URT) | e-markets | Electronic Commerce | E-commerce | KMU | SME | Vertrauen | Confidence | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/S1069-096420190000026006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012405316