A more comprehensive understanding and measure of customer helping behavior
Year of publication: |
2010
|
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Authors: | Wiggins Johnson, Jennifer ; Rapp, Adam |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 8, p. 787-792
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Subject: | Beziehungsmarketing | Relationship marketing | Arbeitsverhalten | Work behaviour | Messung | Measurement |
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